Bicycle powered passenger vehicles are now part of the trade for ambient or outdoor ads, which can access any kind of mobile or static unit for use. The thing is that there is enough surface available for the ads to be displayed on. Often the mobility works much better for reaching larger segments of the ambient market or audiences.
This means that you can get more mileage from anyone ad which is either pasted or attached to such units. This works for things like pedicab advertising, which is something that uses things like rickshaws, pedicabs and other pedal powered machines on city streets. Places like San Francisco and San Diego and New York have their own large Chinatowns where this could be most effective.
The thing is partly cultural in nature, and advertising on pedicabs is seen as reaching the large market segments found in places where there is a predominant minority. For international concerns, a host of outfits, foreign and domestic are able to deliver on the vinyl covers for the backs of these interesting and actually more environmentally friendly vehicles. In fact, this is a really futuristic trend.
Currently, vehicles are either going really high tech or downgrading on the tech to concentrate on more natural processes. The power of internal combustion engines is one that has nearly destroyed the planet, if it has not already. Yet most Americans are loathe to part company with their beloved gas guzzlers, no matter that the time has been up on these some time back.
The advertising for pedicabs also serve a dire political need to change the views of people towards friendlier devices. The pedicab is one of these, and these could also be minimally motorized for faster rides and less work for drivers. The little bike engines are really efficient and have very little exhaust fumes to speak or none at all in the case of battery operated units.
The ads are colorful and always a thing which convinces people of the viability of stuff to which they are attached. So the ambient part of convincing people that these vehicles are great to use can be supported by the ads. This means that they are able to work out some really urgent necessities for a trade which is also trying to support all sorts of eco friendly processes.
These are easy and inexpensive to make, and vinyl is one of the most versatile and durable stuff on which images and messages can be printed on. These can also partly cover the vehicles, but the emphasis is on their being out in the open and on the streets. These are very friendly to streets, and are highly maneuverable even in the tightest of roadways.
The advertising industry is constantly innovating on its processes and they can often come out with really iconic stuff. This could be one of those which leads to more changes or helps create perspective changes. The need for changing over to friendlier vehicles should be happing right now and this type of marketing is really with it in these terms.
Expect to see more of these, and for the money these are even better than high flying email campaigns. There can be no doubt that advertising is now up to speed on all sorts of environmental concerns. And this is one evidence of positive effects of such progress.