Importance of Backlinks in SEO

When you start with search engine optimization, one of the terms you will hear a lot is either backlinks or incoming links. Of course, backlinks play an important part in SEO and ranking particularly when it comes to Google.

 Search engines take these backlinks as votes for your website and contents which will ultimately improve your website's rank in the search engine results page. Backlinks are not as easy to get, but the good SEO advisers can allow you to enjoy a greater level of Google trust.

Why Backlinks are vital for Search Engine Optimization?

As discussed, backlinks are mainly votes from some other sites. These links tell this content is helpful, credible and useful. Therefore, the higher the votes you get, the higher your website will rank in the search engines. You can also opt for Seattle SEO company  to get the best search engine optimization services.

Image Source: Google

However Google has made a lot of modifications to its process since then, backlinks remain a key ranking factor. A lot of things have altered since 2000, and it's no longer a number game, however, it is now more of a quality game. A site which has higher quality backlinks gets much better rankings.

What is a Backlink?

A good backlink will surely help in influencing your own rankings. Some of the characteristics of a good backlink comprise,

It comes from a related website

It comes from a high-quality site

It comes from a site that has a lot of Google trust

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